Calvin Klein: A House Full of Popcorn

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Have you ever felt that feeling when you absolutely know you’ll never repeat an experience ever again? I can almost bet my life that I’ll never be surrounded again by three semi-trailers worth of popcorn. If you think I’m wrong and can think of another instance when I will be, please hit me up; we need to chat.

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For the 2018 fall/winter season I joined the Bureau Betak team as a freelance production assistant that saw me enter a post-apocalyptic world on 70’s Americana also known as Calvin Klein by Raf Simons. I’ve worked well over 100 shows throughout the years but this one was definitely in a league of its own. I still have popcorn kernels stuck in my shoes. While the work was all the same as in any other production, the vibe was definitely surreal and I credit that to Raf’s vision. It’s often said that a great organization is run by a great head and you can definitely see that he’s creatively running CK, reinvigorating it with the dose of B-12 we didn’t know the brand needed. Western wear was modern and sleek and Mumford and Son’s sound of silence was uplifting; for not making any sense everything perfectly gelled and made sense.

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If you want to see something you’ve never seen, I definitely encourage you to check out the clip below and see how fun a red barn can be.

Video courtesy of FF Channel.

PS – This all happened inside of the New York Stock Exchange. Makes perfect sense, doesn’t it?

All photos are property of The Running Publicist.

Running to Pitti Uomo

IMG_3052Season 93 welcomed me with open arms as I represented a client’s collaboration with a guest designer. Capturing content; a social takeover and staffing meetings with media; my heart was more than content. Menswear was just an added bonus to the experience.

 

 

Below are a few photo highlights from the experience.

 

 

Want a cherry on top? Working close to Michele Montagne on what will be a show to remember. The dual showing of Undercover and The Soloist was fun and preppy followed by a space odyssey adventure climaxed with an emotionally draining manifesto of black and rebellion that culminated on an angelic note. Who knew fashion could be such a roller coaster ride? Don’t mind me, I’m in line for another go.

 

 

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Video courtesy of Male Model Corp 3.

Fashion Week Recap: New York Feb ’17

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Every season when I return to the city for ‘the shows’ it feels as if I never left and things continue right where I left them six months ago. I see the same familiar faces and new ones that have made an impression in between seasons and have become the newest addition of color and style to an industry that is always inclusive and welcoming of all new great ideas. This season was unlike many before, several changes shaped its structure. First, we had a few designers that opted for showrooms or presentations versus showing under the NYFW name. Marissa Webb and Minkoff were no shows and Tommy moved his pier this eason to La La Land. Secondly, Moynihan became a memory. The same way Bryant Park and Lincoln Center became relics of fashions past, so did the Penn Station locations’ popular Arch and Dock venues as this season everything moved to Clarkson Square.

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Fashion Week definitely looked and felt different but the oohs and ahh were still there. Anna Wintour, Suzy Menkes, Gio Battaglia, Alex Badia and the rest of the celebrated editors paid their visit to the Washington St. location for multiple shows. What did catch my attention was the very visible presence of social influencers. I’ve always seen popular bloggers before but I don’t recall ever seeing so many at the same place at the same time. Rutherford, Coelho, Palermo, Eadie and co.; they were all there in more wardrobe changes than I can count with my hands.

Lastly, my biggest takeaway was how political fashion can be. Prabal closed out his best show yet with a simple but bold finale where models sported t-shirts with messages addressing all current hot-button issues. Anniessa Hasibuan only hired immigrant models for her show, Naeem Khan ended with a poem from Maya Angelou’s reminding us that we are more alike, my friends, than we are unalike, however it was a simple pink button that was seen everywhere that really marked this show’s trend. NYFW took a stand with Planned Parenthood and manifested its support through an iron magnet that was seen on everyone including guests, PR teams, designers, models, media and everyone in between. Fashion Week definitely took a stand against public policies and reminded us that our voice is always the new black. I highly recommend doing an Instagram or YouTube search for the previously mentioned shows; I guarantee they will not disappoint.

As for manifesting my inner Tommy Ton or Timur Emek, below are a few street style snap shots from NYFW but for more fashion check out my style recaps from days three and four.

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All photos courtesy of The Running Publicist.

 

This Week in PR: Debate 2016, Lady Gaga and Ryan Lochte

So many events and jaw-dropping O-M-G moments have happened during the past three-week PR analysis hiatus. NYFW demands more than 24 hours in a day, so after returning from a spectacular SS17 season and injecting a little B-12 in to the site; we’re back on a roll. What better week to return than on a week where the Donald and Hillary face off, Lady Gaga announces a global stage for her next show and did Lochte do what was professed and become likable again?

Continue reading “This Week in PR: Debate 2016, Lady Gaga and Ryan Lochte”

Four Bad PR practices seen at NYFW and how to avoid them

New York Fashion Week may now be a memory as London takes center stage but its memories will live on, at least until February when they will become outdated and new runways, collections and faces will impress the fashion illuminati. I’m fortunate enough to return to Fashion Week for a third season as a production assistant. What do I do as a PA? I’m pretty much the glue that helps take a vision from idea to execution. That can be a variety of things from organizing seating, working with PR with marketing deliverables and buying lists, taming the zoo that is backstage and putting out any fires that may break out during the show. If I could only tell you about the shit show that Fashion Istanbul was this season. Seventeen models for five designers for a 20-minute show; bad idea. What am I saying? Terrible idea! Beyond terrible! That was like giving a squadron one 18th century pistol for everyone to share. In what mind does that make sense? Whose fault was that? A very bad PR agency whose name will not be named, unless you direct message me on Twitter @TheRunPublicist. I’ll give you the scoop there.

Seeing such a bad production made me think of what was the difference between great fashion PR and the ‘bad, please do not repeat ever again’ PR.

Continue reading “Four Bad PR practices seen at NYFW and how to avoid them”