Calvin Klein: A House Full of Popcorn

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Have you ever felt that feeling when you absolutely know you’ll never repeat an experience ever again? I can almost bet my life that I’ll never be surrounded again by three semi-trailers worth of popcorn. If you think I’m wrong and can think of another instance when I will be, please hit me up; we need to chat.

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For the 2018 fall/winter season I joined the Bureau Betak team as a freelance production assistant that saw me enter a post-apocalyptic world on 70’s Americana also known as Calvin Klein by Raf Simons. I’ve worked well over 100 shows throughout the years but this one was definitely in a league of its own. I still have popcorn kernels stuck in my shoes. While the work was all the same as in any other production, the vibe was definitely surreal and I credit that to Raf’s vision. It’s often said that a great organization is run by a great head and you can definitely see that he’s creatively running CK, reinvigorating it with the dose of B-12 we didn’t know the brand needed. Western wear was modern and sleek and Mumford and Son’s sound of silence was uplifting; for not making any sense everything perfectly gelled and made sense.

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If you want to see something you’ve never seen, I definitely encourage you to check out the clip below and see how fun a red barn can be.

Video courtesy of FF Channel.

PS – This all happened inside of the New York Stock Exchange. Makes perfect sense, doesn’t it?

All photos are property of The Running Publicist.

Running to Pitti Uomo

IMG_3052Season 93 welcomed me with open arms as I represented a client’s collaboration with a guest designer. Capturing content; a social takeover and staffing meetings with media; my heart was more than content. Menswear was just an added bonus to the experience.

 

 

Below are a few photo highlights from the experience.

 

 

Want a cherry on top? Working close to Michele Montagne on what will be a show to remember. The dual showing of Undercover and The Soloist was fun and preppy followed by a space odyssey adventure climaxed with an emotionally draining manifesto of black and rebellion that culminated on an angelic note. Who knew fashion could be such a roller coaster ride? Don’t mind me, I’m in line for another go.

 

 

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Video courtesy of Male Model Corp 3.

Photo: Hemingway Walls

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One of my favorite things about Miami is how in tune the city and culture are with the arts. Whether it be the song and dance Rene greets each morning as he plays his congo drum on South Beach, or it be the soulful and colorful foods that aromatize the air; Miami is full of flavor and appreciation for the diverse blend of sights and sounds that have given this city a unique art scene of its own. As I walk through Wynwood I feel like I’m walking through a Hemingway poem. The murals are more than murals; they’re voices of an artist and a city that celebrates artistic expression. I feel liberation, inspiration and a sense of good confusion, if there could ever be such a thing. I can see why Ernest loved Florida; I do as well. It only makes sense for these sights to be accompanied by some words of wisdom from e.h. himself.

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There is freedom awaiting for you,

On the breezes of the sky,

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And if you ask “What if I fall?”

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Oh but my darling,

What if you fly?

-e.h.

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Photos: The Running Publicist.

Wearing: Zara olive trousers, belt and elbow-patch shirt, H&M, sleeveless tee, Bulova watch, Ray-Ban polarized sunnies, Aldo trainers and Emporio Armani black perforated leather backpack.

Location: Wynwood Walls – Miami, Fla.

Photo: NYFW Sept. 2017

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NYFW S/S ’18 may now be in the past but its memories and friendships are always alive and present. Lots of new trends, a little street style, a meet and greet with W’s Editor In Chief Giovanna Battaglia and many skipped heart beats; here’s a photo story of my take on this season.

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All photos property of The Running Publicist.

Photo: A Day at MOMA

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Culture does the soul plenty good, especially when it’s an experience you’ve been yearning for your entire life. MOMA has always been one of those places that has been so accessible that visiting it becomes impossible. After a lifetime of visiting and traveling to New York for work, I was finally able to pay homage to the house that made my impressionist heart skip a beat.

I’ve been to a variety of galleries across the world, from the Louvre to the Museum of Anthropology in D.F. but along with Van Gogh Museum in Amsterdam, MOMA has had a special place in my heart since I was a child. In school when we would be tasked to come dressed or research our favorite heroes from history, my go-to was always Vincent. I know his life forwards and backwards and contrary to popular belief, I don’t think he was mad but rather he was a hopeless romantic whose passion was limitless. To say the least, Starry Night left stars in my eyes.

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Museum of Modern Art, New York.

All photos property of The Running Publicist.

 

 

Follow your heart, even if you have to pay

I’ve always been a believer of following your heart, from personal to professional, you’re never wrong if you’re true to yourself. At the start of the year I put this theory in action when I decided to enter the agency side of the PR world; a move that I constantly refer as to as one of my best. I’ve learned and grown so much since I transitioned; my brain is constantly fed with new-found wisdom and my heart smiles everyday as I journey into the office. I’m doing what I love but that move did not come without a price; $10,000 to be exact.

Switching jobs came with a pay cut, which for not one split second did I doubt. As a kid I was taught to dream and follow your passion and to not let money dictate your purpose. You can always go out and make some green when you need it but listening to that pulse within is the true compensation. Six months later I continue to stand by my decision. I recently spoke with CNBC to share my story. Below is an excerpt from my article.

Jon Salas, 28, recently took a big pay cut to leave the “cardboard dry culture” at a multinational human resources consulting firm where he felt isolated from bosses and colleagues. He accepted a job at a small public relations agency, where he could be heard by, and learn from, managers and different teams on a daily basis.

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“There wasn’t much opportunity for growth [at the previous employer]. The only way to go up was if someone left a position, and even then, you weren’t guaranteed the position,” said Salas, who now works as an assistant account executive at Hollywood PR in Boston, where the entire firm comes together every other week for strategy brainstorming sessions. Salas decided to take a $10,000 pay cut to go “where growth opportunities are available and attainable, and where the line of work fits into my overall long-term plans,” he said.

You can read the full piece titled “The new generation of employees would take less pay for these job perks,” on CNBC.com. Special thanks to Yahoo! for the additional pick up on this story, which catapulted the impression count to 5.265 Billion.

Bienvenidos a Miami!

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There’s no doubt that Miami is full of flavor, including a latin seasoning as the city is the heart/window to Latin America. Throughout my entire time in the area, for every one word I was speaking in English, I was speaking 19 more in Spanish. Miami me dio uno gran bienvenida (Miami gave me a warm welcome); one like no other city has before.

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The streets and people are full of fashion and passion, and its design scene certainly doesn’t stay far behind. I didn’t have to look too far to be intrigued by interior aesthetics. What my hotel delivered in hospitality, it also catered to me in a sensory experience.

Photos: The Running Publicist.

Wearing: Zara floral short-sleeve shirt and navy pants, H&M, sleeveless tee and belt, Bulova watch, Ray-Ban polarized sunnies and Lacoste trainers.

Location: Miami Beach, Florida.

Hotel: Room Mate Lord Balfour.