New York Fashion Week

NYFW facade.jpg

Photo: The Running Publicist.

My first exposure to fashion came as a design student of the Istituto Europeo di Design in Madrid. I was passionate about the structure of shoes so I decided to pursue a degree in footwear design. I learned all of the rudimentary principles to design and product development, however, the cameras caught my attention. I became fascinated with the science behind securing media coverage and promoting brands so I decided to switch my career focus and trade my patterns for pitches. Ever since, I have been hooked with the production and public relations that goes into such a huge fashion event as New York Fashion Week.


Photo: Instagram user @acharya_subhro.

February 2015 saw me participate as a production volunteer during fashion week’s last season as Mercedes-Benz Fashion Week at Lincoln Center. The following season, when the shows transitioned to the Skylight venues, I was invited back by the Council of Fashion Designers of America (CFDA), LDJ Productions and IMG where I have been returning since as a freelance lead production assistant. In 2018, I simultaneously worked with production giant Bureau Betak where I joined the Calvin Klein, Gabriela Hearst and Proenza Schouler teams.


Photo: The Running Publicist.

In working NYFW, seasonal responsibilities include overseeing a team of production assistants during venue changeovers, client and guest relations as well as connecting directly with public relations and design teams in executing shows and presentations for clients including Alice + Olivia, Anna Sui, Badgley Mischka, Bibhu Mohapatra, Brock Collection, Cushnie et Ochs, Dennis Basso, Derek Lam, Marchesa, Naeem Khan, Nicole Miller, Prabal Gurung, Rachel Zoe, Rebecca Minkoff, Tadashi Shoji and Vera Wang. Work with NYFW has also fostered collaborations with public relations agencies and production companies including B Productions, CS Global, HL Group, Karla Otto, KCD Worldwide, Krupp Group, LaForce, LaPresse, MAO PR, Paul Wilmot Communications, PR Consulting, Seventh House, Think PR and UFCG.

Below are a few of the productions I have been a part of across the seasons.

Calvin Klein – Fall/Winter 2018/2019

Noon by Noor – Spring/Summer 2018

Badgley Mischka – Fall/Winter 2017/2018

Nicole Miller – Spring/Summer 2017

Vera Wang – Fall/Winter 2016/2017

Bibhu Mohapatra – Fall/Winter 2015/2016