3 Reasons Your PR Should Speak Español.

PR knows no borders, including those of language.

 

If you’re working on a national-headline news story, why not add Univision’s newscast to your outreach list? If lifestyle is the coverage you seek, don’t forget People en Español.

 

A 2015 study revealed that the United States now has more Spanish speakers than Spain and in the next 30 years, it will become the largest Spanish-speaking nation on Earth. Chances are that for every media outlet you have on your pitch list, there’s a Spanish-speaking counterpart that’s never heard from you.

 

Photos of serving as impromptu reporter for Univision while securing coverage for client.

 

Being originally from Texas, this was second-nature for me due to the bilingual nature of the region but after a few years of working in the Northeast I realized that not everyone is familiar with the US Hispanic market. Recently I penned my thoughts to PR Daily including three reasons your PR strategy should include Hispanic-target news media outlets. You can check out the original piece here.

 

1. The opportunities are huge.

The Hispanic market is often perceived as minor in mainstream media outlets, but the latest census indicates that one in every five U.S. residents is Hispanic. By 2050, that number is expected to become one in every three. PR is about getting ahead of the trends, so why not be proactive about reaching this demographic?

 

2. Hispanic media outlets in the U.S. work largely in English.

There’s a misconception that members of U.S. Spanish-speaking media outlets operate in Spanish, such as French radio in Bordeaux or Portuguese TV in Rio. Though local-based media outlets in Latin America often work primarily in Spanish, reporters in Hispanic U.S. news outlets often publish stories interchangeably in English and Spanish.

 

There are reporters and producers who prefer to be contacted in Spanish, but that should not deter PR pros from pitching them if they’re the right vessel for a story. Don’t be afraid to hit “send” on a pitch, regardless in which language it’s written. As Telemundo’s President Luis Silbawasser said at the 20th Latin American Conference in Boston, there’s a large demography in the U.S that work in English during the day but after work they live in Spanish at home. ‘Bilingual’ is the name of the game.

 

3. Hispanic media outlets reach far beyond the U.S.

A major bonus of Hispanic media outlets in the U.S. is that although publications and broadcasts physically operate in the U.S., their reach is borderless—often reaching the eyes of millions of Spanish people across the world. The same way a CNBC article might be relevant for readers in both the U.S. and Australia, a six-minute segment on Univision might be viewed by someone in Boston as well as a consumer in Buenos Aires.

 

Post-segment photos from Telemundo’s Un Nuevo Día set.

Not knowing Spanish or being familiar with Spanish-based media outlets is not an acceptable reason to neglect this growing list of media relations opportunities. The more you dabble in any media market, the better you can know its rules and guidelines.

 

If you’re a Spanish speaker it’s a no-brainer, but to PR pros with little-to-no Spanish language experience: Think back to your old foreign language courses. At first, it took hard work, but it came down to practice and persistence (in PR terms: following up). You probably know more than you think.

Photo: Ciao Firenze

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There are cities for business and then there are cities for pleasure yet Florence manages two marry both seamlessly, although it skews more towards the side of delights. Can you blame it? This place was made for dreams and storytellers.

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From the duomo to the Ponte V, if there’s a soundtrack to Florence it would be that of my camera’s shutter button going off every five or six seconds. It was as if I was another paparazzo before Kim K and her clan; no shortage of photographers anywhere.

And what’s Florence without a little men’s style?

All photos are property of The Running Publicist.

Calvin Klein: A House Full of Popcorn

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Have you ever felt that feeling when you absolutely know you’ll never repeat an experience ever again? I can almost bet my life that I’ll never be surrounded again by three semi-trailers worth of popcorn. If you think I’m wrong and can think of another instance when I will be, please hit me up; we need to chat.

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For the 2018 fall/winter season I joined the Bureau Betak team as a freelance production assistant that saw me enter a post-apocalyptic world on 70’s Americana also known as Calvin Klein by Raf Simons. I’ve worked well over 100 shows throughout the years but this one was definitely in a league of its own. I still have popcorn kernels stuck in my shoes. While the work was all the same as in any other production, the vibe was definitely surreal and I credit that to Raf’s vision. It’s often said that a great organization is run by a great head and you can definitely see that he’s creatively running CK, reinvigorating it with the dose of B-12 we didn’t know the brand needed. Western wear was modern and sleek and Mumford and Son’s sound of silence was uplifting; for not making any sense everything perfectly gelled and made sense.

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If you want to see something you’ve never seen, I definitely encourage you to check out the clip below and see how fun a red barn can be.

Video courtesy of FF Channel.

PS – This all happened inside of the New York Stock Exchange. Makes perfect sense, doesn’t it?

All photos are property of The Running Publicist.

Running to Pitti Uomo

IMG_3052Season 93 welcomed me with open arms as I represented a client’s collaboration with a guest designer. Capturing content; a social takeover and staffing meetings with media; my heart was more than content. Menswear was just an added bonus to the experience.

 

 

Below are a few photo highlights from the experience.

 

 

Want a cherry on top? Working close to Michele Montagne on what will be a show to remember. The dual showing of Undercover and The Soloist was fun and preppy followed by a space odyssey adventure climaxed with an emotionally draining manifesto of black and rebellion that culminated on an angelic note. Who knew fashion could be such a roller coaster ride? Don’t mind me, I’m in line for another go.

 

 

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Video courtesy of Male Model Corp 3.

A Merry Pet X-mas on Un Nuevo Día

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This might’ve been for the holidays but let’s be honest. Who needs an excuse to give our friends some love?

Thanks again to the team at Un Nuevo Día for inviting me back to shower some special in-studio guests with holiday love. This time I didn’t forget about our bird, aquatic and reptile friends.

Video and photos courtesy of Telemundo.

Photo: Hemingway Walls

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One of my favorite things about Miami is how in tune the city and culture are with the arts. Whether it be the song and dance Rene greets each morning as he plays his congo drum on South Beach, or it be the soulful and colorful foods that aromatize the air; Miami is full of flavor and appreciation for the diverse blend of sights and sounds that have given this city a unique art scene of its own. As I walk through Wynwood I feel like I’m walking through a Hemingway poem. The murals are more than murals; they’re voices of an artist and a city that celebrates artistic expression. I feel liberation, inspiration and a sense of good confusion, if there could ever be such a thing. I can see why Ernest loved Florida; I do as well. It only makes sense for these sights to be accompanied by some words of wisdom from e.h. himself.

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There is freedom awaiting for you,

On the breezes of the sky,

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And if you ask “What if I fall?”

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Oh but my darling,

What if you fly?

-e.h.

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Photos: The Running Publicist.

Wearing: Zara olive trousers, belt and elbow-patch shirt, H&M, sleeveless tee, Bulova watch, Ray-Ban polarized sunnies, Aldo trainers and Emporio Armani black perforated leather backpack.

Location: Wynwood Walls – Miami, Fla.

Photo: NYFW Sept. 2017

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NYFW S/S ’18 may now be in the past but its memories and friendships are always alive and present. Lots of new trends, a little street style, a meet and greet with W’s Editor In Chief Giovanna Battaglia and many skipped heart beats; here’s a photo story of my take on this season.

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All photos property of The Running Publicist.